The over-arching goal of every company is to make a profit and maximize sales – on that, we can all agree. But not all companies have the necessary expertise in Marketing, communications, SEO, or design that they need to make that happen. Don’t panic, that is what Solas is here for, and that’s why more and more companies are choosing to outsource Marketing.
Almost 60% of companies decide to outsource some or all of their Marketing. It tends to be more cost-effective, and an external Marketing team or agency can help companies implement new strategies and actions or improve existing ones.
Continue reading to discover the reasons why companies large and small are increasingly choosing to put their Marketing needs in the hands of an external team.
What is external Marketing?
External Marketing consists of delegating internal Marketing tasks to external agencies or professionals like Solas, with the main objectives of designing strategies, achieving KPIs, and increasing profits.
We find ourselves in increasingly demanding and saturated environments, and often it is not enough to have a single person in charge of Marketing. Something I have noticed consistently over the last few years working in-house is that internal marketing teams have incredible talent and creative ideas, but they cannot do it all! To remain competitive and forward-thinking, you should surround yourself with experts in different areas. By deciding to outsource some or all of your marketing, you will have exactly that: a professional team in charge of understanding your business and carrying out the right actions to achieve your business goals.
Advantages of Outsourcing Your Marketing
1. New perspectives and skills
We have all gotten stuck in a routine at times, which leads us to use the same strategies or tactics without considering other options or seeing the bigger picture. Outsourcing your Marketing is a great way to get out of that routine. People who can present a new perspective on your business may be able to offer you new ideas to innovate your strategy from another point of view.
In addition, when a campaign does not work or achieve the expected results, agencies like Solas are faster at looking for and finding solutions due to their experience and know-how. Agencies also have a staff of expert Marketing professionals and a portfolio of clients from which they have garnered best practices.
2. Greater speed and capacity
Being focused on Marketing, agencies detect and interpret market situations like rising trends, new technologies, or industry changes fast and efficiently. They are closer to the problem and therefore closer to possible solutions. This allows them to implement an action plan and adapt much earlier. In addition to this, by having a diverse client base, they have the know-how and up-to-date information about nearly every sector and industry.
3. Greater efficiency
Have you ever felt like you can’t see the end of your to-do list? Or simply wish that you had more hours in the day? Externalizing your company’s Marketing can help you increase efficiency since you can focus on the main activities of your business without worrying about Marketing. This will allow you to use your time in a much more efficient way by dedicating all your time to your company and clients.
Marketing agencies and professionals are continuously training and learning new skills, so it will not be necessary for your company to spend time and money on training in this field.
4. Stay up-to-date with trends
Marketing is constantly evolving. In recent years, there has been a boom in new Marketing techniques, tools, and tendencies, including the fast rise of AI in Marketing. This has provided new opportunities for companies but has also led to an increase in effort and input on their part, as they must be aware of all the ongoing developments. By choosing to outsource Marketing to an expert agency, you know that your strategy and actions will always be in line with the latest trends and market needs.
5. Regular communication and support
Marketing agencies will provide you with multiple communication channels such as phone calls, video calls, email, and Slack so that all contact is quick and efficient. At Solas, we offer our clients regular update calls at times and frequencies that suit their business needs.
We present the current situation, analyze the results obtained, and establish action items for the next few weeks. You will be constantly aware of the entire process, in addition to being able to express your needs, doubts, ideas, etc.
6. Access to the right tools and technologies
Agencies make a large investment in specialized tools and technologies (such as Google Analytics, Illustrator and Photoshop, etc.) to provide expert services to clients. This means that you will have access to these tools via the agency for your strategies and campaigns. These technologies can be very expensive and require qualified personnel to utilize them, so your company will have the advantage of great cost savings by not needing to purchase them yourselves.
7. Moving from tactics to strategy
Many marketing teams are so focused on the “what” that they forget the “why”. Outsourcing Marketing offers you the opportunity to change this, as an agency can help you in two ways:
- Creating and implementing the complete marketing strategy
- Focusing on specific activities (SEO, content, database, email, etc.), so that your team can carry out the rest of the Marketing strategy.
8. Control costs and personnel
Outsourcing Marketing can significantly reduce your company’s costs, as it allows you to pay only for the services you need. This option can be a lot more profitable than hiring permanent Marketing professionals on your staff. It also saves on resources such as facilities, space, computer equipment, software, and programs.
You will optimize your Marketing department structure and save on personnel costs. You will have an expert on hand only when you need them.
9. Achieve better results
Results are what matter to Marketers. Agencies have the experience and skills necessary to always obtain the best possible results since we have the best technologies, know-how, and market perspectives.
Why should startups or SMEs outsource Marketing?
In the USA alone, 5,044,748 new businesses were registered last year. It can be really difficult to stand out in an increasingly competitive market. Especially if you have just founded a start-up or run a small company with low budgets and high overheads.
There are numerous reasons why companies decide to outsource Marketing, especially in the early stages. Among these companies we can find:
- Small businesses or newly founded start-ups with a low budget.
- Small businesses with a Marketing team lacking resources, skills, or experience.
- Companies in need of advice or points of view from third parties.
- Small businesses or start-ups that have made mistakes in the past and need new ideas to meet their goals.
There are 3 main reasons why you should consider outsourcing Marketing:
- Cost savings
- More time to focus on the strengths and the most demanding functions of your company.
- Access to specialized knowledge.
What kind of services should you outsource?
In the early stages of your business, you may wish to consider outsourcing everything that is not focused on your product or service. Those activities that, when outsourced, allow you to focus more on the core goals of your business.
Some of the services for which you could hire an agency or external team are:
- Set up your CRM and Marketing platform
- Design of your web page and branding
- SEO and Paid Media
- Social media management
- Content creation (blog posts, videos, infographics, etc).
Why should large companies or corporations outsource Marketing?
There are simply not enough days in the year to be able to successfully take on all the opportunities and challenges that Marketing presents unless your company has an extensive, specialized internal team. Even with this, many large companies still decide to outsource many aspects of their Marketing.
The reasons why corporations carry out this decision are the same as those of SMEs and start-ups. Outsourcing can lead to faster business and profit growth, as relying on specialists prevents making a lot of the mistakes that could delay success.
What kind of services should you outsource?
- Strategy: Design and implementation of the marketing strategy.
- Content creation: eBooks, case studies, blog posts, videos, infographics
- Digital Marketing: onboarding, lead nurturing, reporting, emailing, landing pages, CTAs
- Social media: engagement, calendar, copy, post scheduling
- Website design: SEO, branded templates, maintenance, redesign
- Analytics: sales funnel, traffic, conversions, reporting, keyword research
- Branding and design: positioning, buyer personas, competitive analysis
- Public relations: press releases, hiring influencers
What are the options for outsourcing Marketing?
If you need comprehensive and ongoing marketing assistance, hiring an agency like Solas is your best option.
Send us an email today or enquire through our website, At Solas, we would be thrilled to assist you in boosting your business through effective marketing techniques.
